The Answers Are In: Here's What Vendors Had to Say
As promised, here are the results of our vendor questionnaire.
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TL;DR: Wedding vendors are navigating clear pressure points: newer vendors struggle most with pricing, while burnout is hitting long-time pros hardest. What is working is surprisingly consistent across categories: strong client experience, better systems, faster communication, and a more transparent, education-first approach with couples. Vendors also want practical support most in marketing, pricing, collaboration, and operations, especially as Gen Z expectations shift and the middle market feels harder to serve.
What do wedding vendors really struggle with? What's actually working? And what do they want to learn more about?
We surveyed hundreds of wedding professionals across 12 vendor categories to find out. The responses revealed a mature industry: 80% of respondents have 6+ years of experience, grappling with familiar challenges while finding success through some surprisingly consistent strategies.
Here's what we learned.
