Vendors: 5x Your Performance on Instagram
Invite your couples to collaborate on Instagram (TikTok and YouTube when possible, too). Collaboration posts reach more users, score better engagement, and put you directly in front of a cohort of soon-to-be brides.
Invite your couples to collaborate on Instagram (TikTok and YouTube when possible, too). Collaboration posts reach more users, score better engagement, and put you directly in front of a cohort of soon-to-be brides.
Instagram is now a search engine, and wedding couples are using it to find vendors.
1. Clarify your bio so you rank for the right searches
2. Write keyword-rich captions to surface in Instagram + Google results
Collab Posts:
Collab posts have been becoming more and more popular, as we’ve seen platforms like TikTok and YouTube follow Instagram's lead, and roll out the feature for their users.
When you invite a couple to co-author a post with you, you’re not just sharing a moment, you’re sharing audiences. Their community sees your expertise; your audience sees their story.
Data Backs Up the Validity of Collab Posts.
Reports have shown that the more collaborators you add (up to 5), the better.
On average, collab posts score you 4.39x more interactions, and 4.78x more impressions.
Instagram SEO
Visibility today isn’t about posting more.
It’s about getting found by the right people.
Instagram now indexes profiles and content for search (and has begun surfacing posts on Google). This means: keywords = discoverability.
"[Instagram SEO] is the ultimate tactic for reaching relevant audiences and giving your content the visibility it deserves…"
- Later's 2025 Instagram SEO Update
After all, couples aren’t scrolling, they’re searching with intent.
Queries like:
- “garden wedding inspiration”
- “NYC film wedding photographer”
- “European-inspired estate venue California”
Want to join the StyleMePretty vendor directory for just $99, or think you're ready for the Little Black Book premium membership?
What This SEO Change Means for Vendors:
This is an easy hack that is well-worth taking full advantage of. Your next step for putting this into action is simple:
- Optimize Your Bio
- Your specialty
- Ideal couple / style
- Location(s)
- Quick proof point
- Write Longer, Keyword-Rich Captions
- AI can be a great resource in consistently generating paragraphs worth of valuable information, packed with relevant keywords that'll help your content perform.
- Here's a sample prompt you can ask ChatGPT:
- I’m a wedding [your role] sharing a post from a recent wedding. Please write me an Instagram caption that is keyword-rich for SEO and discoverability, but still elegant, romantic, and on-brand for the wedding industry. [Then give it a screenshot of the content, as well as any relevant context].
Data That Matters:
- 37% of marketers are optimizing Instagram bios for search
- 33% are writing longer, keyword-rich captions
- 23% say SEO-optimized Instagram content now outperforms paid ads
(from Adobe's Instagram SEO explainer)
