How Paulina Perrucci Turns Collaboration into a Business Strategy
Why this Bay Area wedding photographer swears by video calls, content creators, and a vendor-first mindset.
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Introducing Pretty Perspectives, A Must-Have for Wedding Vendors
Subscribe (for free) to unlock all Pretty Perspectives content.
One Small Change to Help You Earn Much More
Take full advantage of the Veblen effect. Raising your minimum price (even slightly) can increase revenue without adding more bookings. Align pricing with your time, talent, and demand.
Work Smart, Earn More: Vendor Partnership Hacks
Smart vendor partnerships aren’t just about exposure, they increase bookings, raise average client spend, and build lasting credibility.
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Vendors: 5x Your Performance on Instagram
Invite your couples to collaborate on Instagram (TikTok and YouTube when possible, too). Collaboration posts reach more users, score better engagement, and put you directly in front of a cohort of soon-to-be brides.