What Google Just Told Wedding Vendors About AI Search
Here's what actually matters for your wedding business, and the hyped-up hacks you can skip.
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TL;DR: Google published official guidance on how to show up in AI Overviews and AI Mode, and the headline is almost anticlimactic: it's still SEO. The "AEO" and "GEO" hacks circulating online (llms.txt files, content chunking, writing for robots) are noise. What actually moves the needle for your wedding business is the same thing that always has: unique, first-hand content couples can't get anywhere else, on a site that's technically sound. Here's what that means for you.
Couples are changing how they search. Instead of typing "wedding photographer Charleston" and scrolling ten blue links, more and more of them are asking Google (and other AI models) full questions and reading the AI-generated answer. If you've felt a quiet panic about what that means for the traffic to your site, you're not alone, and the internet has responded with a flood of new acronyms and supposed fixes.
Google finally weighed in with official best practices. The short version is reassuring, and it cuts through most of the hype you've been hearing.
